You Simply Must

Flat square study: a single wedge of steel blue driven across a pale grey field. Entry 01 The Case for the Hard Sell why the good recommendation refuses to hedge 01 · The Case for the Hard Sell · why the good recommendation refuses to hedge Flat square study: five offset bars stepping diagonally across a black field. Entry 02 How a Recommendation Travels the chain of hands a good tip passes through 02 · How a Recommendation Travels · the chain of hands a good tip passes through Flat square study: seven horizontal rules of unequal weight stacked on a sand field. Entry 03 The Rules of the Weekly List constraints that keep a recurring format honest 03 · The Rules of the Weekly List · constraints that keep a recurring format honest Flat square study: a small solid square offset inside a much larger outline. Entry 04 What Makes a Thing Worth Passing On the difference between enjoying and endorsing 04 · What Makes a Thing Worth Passing On · the difference between enjoying and endorsing Flat square study: two blocks of unequal size separated by a wide white channel. Entry 05 Recommending Across a Gap handing something to a person who shares none of your reference points 05 · Recommending Across a Gap · handing something to a person who shares none of your reference points Flat square study: a dense column of small pale bars beside one large dark block. Entry 06 The Short List Problem why a list of ten is less useful than a list of one 06 · The Short List Problem · why a list of ten is less useful than a list of one Flat square study: a spiral of small squares tightening across a black field. Entry 07 Taste Is a Record of Attention why taste is a history rather than a talent 07 · Taste Is a Record of Attention · why taste is a history rather than a talent Flat square study: four vertical panels of graduated tone, the third one interrupted. Entry 08 The Anatomy of an Episode how a conversational format holds its shape 08 · The Anatomy of an Episode · how a conversational format holds its shape
More entries — four further pieces
About the weekly list and how it was run

You Simply Must, a Chicago comedy recommendation podcast. Twelve entries in the running list.